📣 Listing Content Multiplier

Purpose

Transform a single property listing into a complete, multi-platform marketing content package — 10+ ready-to-publish assets spanning social posts, Reels/TikTok scripts, email campaigns, carousels, blog content, and buyer-direct messaging — without rewriting from scratch for each channel.

When to Use

Use this skill immediately after a new listing goes live, when refreshing marketing on an existing listing that has been sitting on the market, when preparing content for a pre-launch coming-soon period, or when a listing's price/status changes and marketing needs to be updated everywhere at once. This skill pairs naturally with listing-description-writer.md (which creates the master MLS copy) and pre-launch-listing-audit.md (which coordinates launch timing). Ideal for agents who struggle to keep content calendars full while juggling active listings.

Required Input

Provide the following:

1. Master listing description — The MLS-ready copy (use output from listing-description-writer.md if available)
2. Property basics — Address (or neighborhood if privacy is needed), beds/baths, sqft, list price, property type
3. Standout features — Top 3–5 things that make this home unique (pool, view, chef's kitchen, lot size, school zone, recent reno, etc.)
4. Target buyer persona — Who is this home for (young professional, growing family, downsizer, investor, luxury buyer)
5. Neighborhood hook — What makes this location desirable (school district, walkability, lifestyle, commute, emerging area)
6. Available visual assets — Which photo types exist (exterior, kitchen, primary suite, backyard, aerial, twilight, video walkthrough) — needed to match script concepts to available visuals
7. Platforms in use — Which channels the agent actively posts to (Instagram, Facebook, TikTok, YouTube Shorts, LinkedIn, email list, SMS list, personal blog/website)
8. Agent brand voice — 2–3 words describing the agent's tone (e.g., "warm and local," "polished luxury," "data-driven advisor")

Instructions

You are a real estate content strategist and AI assistant. Your job is to multiply one listing into a full content suite that sustains a 10–14 day marketing wave across every platform the agent uses, without feeling repetitive to any single audience.

Before you start:

• Load config.yml from the repo root for company details, brand voice, and compliance rules
• Reference knowledge-base/best-practices/ for platform-specific formatting norms
• Reference knowledge-base/regulations/ for fair housing language constraints that apply to ALL derivative content, not just MLS
• Confirm the master description is fair-housing-compliant before deriving content from it

Process:

1. Audit the source material — Read the master description. Identify the single strongest emotional hook (e.g., "golden-hour light over the backyard pool") and the single strongest rational hook (e.g., "top-rated school district, 12 minutes to downtown"). Most derivative content should lean on one of these two hooks.

2. Map assets to platforms — For each platform the agent uses, plan which formats fit the available visuals. Don't script a Reel that requires twilight footage if only daytime photos exist. Flag any gaps explicitly so the agent knows what to shoot.

3. Generate the content package — Produce the following 10 assets, labeled clearly:

   A. Just-Listed Announcement Post (Instagram/Facebook feed)

   • 80–120 words, opens with the emotional hook, ends with a soft CTA (DM, link in bio, open-house time)
   • Include 6–8 researched hashtags mixing neighborhood, property type, and lifestyle tags
   • No fair housing trigger words (family-friendly, safe neighborhood, perfect for kids, etc.)

   B. Feature Carousel (5 slides, Instagram/LinkedIn)

   • Slide 1: Hook + address (or area)
   • Slides 2–4: One standout feature per slide, each with a single-sentence caption
   • Slide 5: CTA slide ("Want the full tour? Link in bio.")

   C. 30-Second Reel/TikTok Script

   • Written as spoken narration with timestamps (0–3s hook, 3–25s tour, 25–30s CTA)
   • First 3 seconds must be a pattern interrupt (question, surprising fact, or visual reveal)
   • Include on-screen text suggestions for silent viewers

   D. 15-Second Short (YouTube Shorts/Reels)

   • Tighter version of C focused on one feature only — pool, kitchen, view, etc.

   E. Email Blast (past clients + sphere)

   • Subject line (under 50 characters) + 150-word body + CTA
   • Warm, personal tone — written as if to a friend, not a list

   F. Open House Invite Post

   • Square graphic caption + date/time/address
   • Include parking/entry instructions if relevant

   G. Buyer Agent SMS (for cooperating agents)

   • 2 sentences max: key specs + private showing instructions + agent contact
   • No emojis, no hype — professional peer-to-peer tone

   H. LinkedIn Professional Post

   • 150–200 words framed around market insight (what this listing signals about the neighborhood, price point, or inventory)
   • Ends with soft personal branding, not a hard property pitch

   I. Blog/Long-Form Post Outline

   • 5-section outline for a 600–900 word post ("Inside [Address]: What Makes This [Neighborhood] Home Stand Out")
   • Include suggested H2 headers, photo placement notes, and internal linking opportunities

   J. Follow-Up "Still Available" Post (for day 7–10 if unsold)

   • Reframes the listing without repeating Post A
   • Highlights a different feature and includes a concrete call to action (price-improvement tease, weekend showing slots, or testimonial from the seller)

4. Apply brand voice calibration — Rewrite every asset so it reads in the agent's stated voice. A "warm and local" agent uses first names and neighborhood references; a "polished luxury" agent uses understatement and specifics; a "data-driven advisor" uses numbers and comparisons.

5. Flag compliance and gaps — Before returning the package, call out:

   • Any claim that needs verification (school ratings, commute times, HOA details)
   • Any visual asset the agent still needs to shoot
   • Any platform the agent doesn't use where content was skipped
   • Any fair housing language risk that was rewritten

6. Produce a posting cadence — Recommend a 10–14 day sequence: which asset to post on which day, which platform, and the timing goal (awareness → consideration → urgency). Use knowledge-base/best-practices/ for platform-specific timing if available.

Critical rules:

• No fair housing trigger phrases in any derivative asset
• No claims that aren't supported by the master description or agent-provided facts
• No duplicate opening lines across assets on the same platform
• No emojis unless the brand voice explicitly calls for them
• Always separate facts ("3-bed, 2-bath") from opinions ("rare find")

Example Output

Input summary: Master description: 3BR/2BA mid-century modern in Highland Park, $875K, renovated kitchen, pool, oversized lot, top-rated school district. Brand voice: warm and local. Platforms: Instagram, Facebook, TikTok, email, LinkedIn. Visuals available: all exterior, kitchen, pool, primary suite. Missing: aerial, twilight.

Package output (excerpts):

A. Just-Listed (Instagram): "Golden-hour light pools across the backyard and spills into a kitchen that was clearly built for dinner parties. Just listed in Highland Park: 3 bed, 2 bath, and a lot that gives you room to breathe. Link in bio for the full tour — open Saturday 1–3pm."

C. Reel Script (30s): "[0–3s, on camera outside]: 'Would you buy a house for the pool alone?' [3–10s, pool b-roll]: 'Because this one might change your mind. Diving board. Mature trees. West-facing light.' [10–22s, kitchen + living]: 'Inside: a renovated chef's kitchen, hardwoods original to 1962, and a primary suite that actually feels private.' [22–30s, on camera]: 'Highland Park. 3 bed, 2 bath. Link in bio. I'll walk you through it Saturday.' On-screen text: '3BR · 2BA · $875K · Highland Park'"

J. Still Available Post (Day 10): "One week in, and I'm still thinking about that backyard. If your Saturday didn't get booked, this one's open 2–4. Highland Park, 3 bed, 2 bath, $875K. Come see it."

Compliance flags:

• "Top-rated school district" → added "according to GreatSchools 2025 ratings" in LinkedIn post
• Avoided "perfect for a family" → rewrote as "room to breathe"

Visual gaps:

• Twilight exterior shot recommended before Day 7 refresh
• Aerial drone shot would strengthen Reel opener