Agentic Ordering App Readiness Brief

Produce a brand-level readiness brief for launching (or deciding not to launch) a first-party ordering experience inside a conversational AI assistant — the in-ChatGPT / in-Gemini / in-Claude / in-Perplexity "app" pattern that lets a guest describe a craving, group, budget, or mood in natural language and walk out with a prepared order. Covers the checkout-stance decision (keep payment in the brand's own app and loyalty wallet vs. allow end-to-end checkout inside the assistant via an aggregator such as Bites), the vibe-to-menu mapping layer, the menu structure that agentic construction requires, pricing-parity and disclosure commitments, loyalty account-linking path, commission-displacement and third-party-delivery governance, edge-case and fallback copy, and the four-metric measurement plan that tells the operator whether in-assistant ordering is a growth channel or a cannibalization channel.