New Client Welcome & First-90-Day Retention Journey

Design the full multi-touch journey that turns a first-time booker into a rebooked, retained, and referring client across their first 90 days. The 90-day window is the industry's single most lossy retention segment — most first-visit clients who do not rebook inside it never return. This skill produces the messaging ladder that spans five moments the existing skills do not cover in sequence: pre-first-visit welcome, post-first-visit thank-you and review ask, 30-day product check-in, 45–60 day rebook nudge, and 90-day "second-visit or re-engage" decision touch. Each moment has a channel recommendation, a tone calibration, and a set of pause/escalate triggers.